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Introduction to Marketing
Introduction to Marketing
  • Online Mode of Instruction
  • 4 Course Credits
  • 5 Weeks Program Duration
Course Description
Introduction to Marketing is a four-credit course offered each semester across Feng Chia University and covers terminology and important concepts related to marketing in the business environment. Introduction to Marketing focuses on customer behavior,product,channels of distribution,promotion, and pricing with particular emphasis on a culturally diverse environment,segmentation,positioning and targeting.The course goals include providing an overview and introduction to marketing; demonstrating the relationship of marketing to other functions and processes in a business organization on an integrated basis;providing real world examples of challenges and issues related to marketing;and explaining and discussing important concepts and analytical tools in marketing.Major themes embedded in the foundation of Introduction to Marketing include domestic and global economic factors influencing current marketing environments;how consumer,business and organizational customers are segmented and targeted;how marketing research and information systems are used to create and guide marketing strategies;how products are developed to serve customers,businesses and organizations;how service products are developed and managed to meet customer needs;how customers are reached through various conventional and technological channels and how these sales management processes are managed;how people in the United States and other nations are influenced by marketing in the non-profit sector;how products and services are marketed to other businesses and organizational customers;how marketing communications programs,which include advertising,publicity,sales promotion and web sites,are designed to reach domestic and international customers;how pricing strategies support corporate objectives in various economic climates;and how marketing programs adapt to shifts towards global markets.
Basic Information
Category : BUSINESS&MGMT
Enrollment start date : 2024 Summer
Check Syllabus
CONSULT ACADEMIC ADVISOR
Learn more about the course. The course is updated continuously
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