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Principles of Marketing
Principles of Marketing
  • Online Mode of Instruction
  • 4 Course Credits
  • 5 Weeks Program Duration
Course Description
This course provides an opportunity for student to discover the realities of modern marketing in contemporary situations,emphasizing the functional approaches; understanding the competitive environment:Knowledge required in evaluating markets effectively and adjusting to the rapid changes in the global managerial world. Principles of Marketing focuses on customer behavior,product,channels of distribution,promotion,and pricing with emphasis on a culturally diverse environment,segmentation,positioning and targeting.Principles of Marketing course goals include providing an overview and introduction to marketing;demonstrating the relationship of marketing to other functions and processes in a business organization on an integrated basis;providing real world examples of challenges and issues related to marketing;and explaining and discussing important concepts and analytical tools in marketing.
Basic Information
Category : BUSINESS
Enrollment start date : 2024 Summer
Check Syllabus
CONSULT ACADEMIC ADVISOR
Learn more about the course. The course is updated continuously
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